Serve Your CommunityJan 12, 2021
I have been thinking a lot about the different ways that I can show up for you and provide value for you. What types of marketing tips can I give you? What type of business tips will be most helpful? I kept thinking about the marketing strategies that I have done in the past, what has worked and what hasn’t. I was trying to figure out if I had one big piece of advice that I could give to another entrepreneur that would really take their calendars from lacklustre to booked solid. Of course, I have all sorts of little nuggets of information to pass along but I would say that the biggest piece of advice that I have to give is….
Serving! Serving is the biggest and most valuable piece of advice that I have to give you.
How are you serving your community?
How are you showing up for them?
How are you building their trust?
Do your marketing efforts only involve selling?
Are you solving the problems that your community struggles with the most?
The thing with selling your services or products is that people need to trust you, they need to know that you’re the real deal, that you have something valuable to share and that you have integrity and the easiest way that I have found to do that is to actually provide free content to my audience. It seems like a silly idea, right? When I serve my community by providing them with free content, I build my authority up and I solve their problems so when it does come time for me to turn around and sell something like a new course or product, they already trust me and know that I will be providing them with quality and value.
One of the ways that I serve my community is by using Lead Magnets. What is a Lead Magnet? Lead magnets are small morsels of valuable content that will help my audience solve a very specific problem in exchange for them giving me their email address. If you’re reading this, you most likely came to this blog from my newsletter, Instagram or Facebook group. If you’re on my newsletter, you most likely got there because I offered you something free and valuable and you signed up to receive it!
Right now, I have a few different Lead Magnets:
- 3 Free Tips On Building Your Clientele for Lash & Brow Artists
- 2 Must Haves When Starting Your own Lash Business
- Booking + Cancellation Form
- Consent + Intake Form
- 15% discount on your first Val Yoom order.
How do you decide what type of Lead Magnet to make? Think about it like this, what problem can you solve for your ideal client? For me, my ideal clients are other lash and brow artists that are trying to grow or scale their business so I want to make sure that I am providing valuable content for these entrepreneurs to use in their own business journey.
Start to brainstorm what type of problems your clients have and how you can help them. Are they overwhelmed with how to prepare for their appointment? Are they scared they won’t be able to keep up with the maintenance or properly take care of their lashes? What are their obstacles and how can you turn their worries into excitement? Perhaps let your potential client know how much time they will save when getting ready for work in the morning, how they can eliminate using mascara and a lash curler daily. Maybe it’s time you share a discount on your home page of your website in exchange for their email? Write down your client’s top 3 “pain points” and think of how you can solve them. Design a PDF/Ebook/Checklist etc using a graphic designer or even Canva and give it to your community for free in exchange for their email address! Once you’re ready to sell a new service on your menu or a lash promotion to your email list, they will trust you, love you and feel confident knowing that you’re the lash artist they want to see.
Lead Magnets, not your thing? The same principles apply to Facebook, Instagram, Pinterest, and all the other amazing platforms out there. You can use social media to provide tips, microblogs, advice, bits of your story, and anything else that you can think of to build that trust with your following. Before you sell, give give give!
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